A Federal Effort to Push Junk Food Out of Schools

NEW YORK TIMES
WASHINGTON — The Obama administration will begin a drive this week to expel Pepsi, French fries and Snickers bars from the nation’s schools in hopes of reducing the number of children who get fat during their school years.

To that end, Agriculture Secretary Tom Vilsack will deliver a speech Monday at the National Press Club in which he will insist, according to excerpts provided to The Times, that any vending machines that remain in schools be “filled with nutritious offerings to make the healthy choice the easy choice for our nation’s children.”

The first lady, Michelle Obama, said last month that she would lead an initiative to reduce childhood obesity, and her involvement “shows the importance all of us place on this issue,” Mr. Vilsack said.

The administration’s willingness to put Mrs. Obama’s popularity on the line is a calculated bet that concerns about childhood obesity have become so universal that the once-partisan fight over who should control school food offerings — the federal government or school boards — has subsided. But Republican support is far from certain.

Senator Saxby Chambliss, a Georgia Republican and the ranking member on the Committee on Agriculture, Nutrition and Forestry, met at the White House with Mrs. Obama on Tuesday to talk about childhood obesity. And while Mr. Chambliss released a statement saying that “schools play an important role in shaping nutrition habits of young children,” an aide refused to say whether he would support a ban on junk foods. Other Republicans said they would wait to see legislation before signaling whether they would put aside long-held views that school boards should control food offerings.

While Democrats have coalesced around the idea of denying sweets to schoolchildren, many students are not keen. When Asthtyn Bowling, a 16-year-old junior at Orange County High School in Orange, Va., was told of the looming ban, she was shocked. “That would be terrible!” she said.

The legislation would reauthorize the government’s school breakfast and lunch programs. It aims to transform the eating habits of many of the nation’s children and teenagers, but some school officials say it will further crimp already strained budgets. In addition to banning sugary treats, the new rules would require many schools to offer more nutritious options, which could be expensive. The administration has proposed spending $1 billion more each year on the $18 billion meals program, but the increase may not be enough to cover the extra costs.

The National School Lunch Program serves 31 million children in more than 100,000 schools. It was started in 1946 to ensure that children get enough to eat after health problems related to malnutrition were found in an alarming number of World War II draftees. Now, health officials are also worried that children are eating too much of the wrong foods. About two-thirds of the nation’s adults and a third of its children are overweight — double the rates of 1980.

Industry opposition to the new legislation has softened in part because the Coca-Cola Company and PepsiCo now sell far more than Coke and Pepsi. So instead of having to yank vending machines from schools, the companies could replace offerings with bottled water or juice.

Orange County High School has vending machines with Pepsi, Mountain Dew and Dr Pepper, but even more popular among students is a candy cart wheeled into the school’s central hallway three times a day by Betty Almond, a school secretary.

The cart is laden with Pop-Tarts, Skittles and Reese’s Peanut Butter Cups, and Mrs. Almond and helpers barely keep up with demand from students on their way to class. Sales are between $400 and $500 a week, which Mrs. Almond uses to buy uniforms and equipment for school sports teams. Her most recent project was to outfit the wrestling team, on which her grandson competes. “The football team wants me to buy them a seven-man sled, but with this new legislation, they’ll never get it,” she said sadly. Principal Gene Kotulka said he planned to write his congressman to complain about a ban.